TweetGone are the days when betrayed or rejected in love, the naive, dainty & timid woman would be morose and shed tears for her darling for rest of the life. However not any more as today youth is much different. They are very spontaneous, have fragile egos and emotions, are highly impulsive, aggressive want everything at the spur of the moment, etc. Today's woman is no longer an abla naari she knows what she wants from life and wouldn't mind giving a blow to the one, who messes around with her. She is no longer ready to take things in her stride rather braves in answering back. YRF's latest venture LUV KA THE END, which has been made under their new production arm Y-films, is on the same lines.
Rhea Dialdas (Shraddha Kapoor) is the quintessential girl next door, in love with her classmate Luv Nanda (Taaha Shah), the richest, spoilt brat and the most popular boy in college. On the eve of her 18th birthday, they plan to take their relationship to the 'next level'. Everything is just perfect and rosy for Rhea till she accidentally discovers Luv is not as nice as she thought he was and chased her only as he is a part of some sick internet game, where scoring a virgin gets him the biggest score and has been going around with too many females at the same time. So, Rhea decides to not get mad, but to get even and bring Luv Nanda down! All in the span of one night. Rhea with the help of her two best friends devise a wicked plan to teach the supercool Luv a lesson.
LUV KA THE END is out-an-out chick flick and would absolutely appeal to all those women and girls who have been deceived sometime in their life by their dearies. The film has everything that we come across in our day-to-day life - a stud, hot babes, a dreamy-eyed romantic pretty teenager, hang outs, night outs, parties, pyjama parties, best buddies, gangs, social networking, etc which looks quite real and relatable. The language spoken (including abuses) and youthful terminologies like babes, BFF (best friend forever), etc also add to film's realism.
The concept of LUV KA THE END is fresh, exuberant and snazzy, which works for its love decimation. Surprisingly it comes from a production house (Yash Raj Films), who gave Bollywood enough romance sutras with their miscellaneous love-stories in the past. However, as they say change is the only constant thing and you have to gel with the time so YRF is no exception.
Right from the beginning the film's script holds you on but the real fun begins when it shifts the gear i.e. when the girl gang embarks to take revenge from the womanizer and make Luv Nanda to 'Luv Nanga'. The various tricks which the girls employ against Luv may appear little kiddish and ludicrous but it's those notorious tricks which makes the fare engaging enough. You feel and care for the charming Rhea's sentiments and despite of the silly tricks you want to join hands with Rhea in her Luv demolishing maneuver.
Though LUV KA THE END is youthfully relevant, on the flipside the hidden motto of the film i.e. of being revengeful and acting impulsively does not go down well and has the chance of spreading a negative message among the youth.
The music and songs of the film are peppy and go in sync with the happenings. The 'Mutton' song and Ali Zafar's track 'Fun Fun Funaa' stands out.
The best part of the film is its endearing performances. Shraddha Kapoor clearly steals the show and it's her performance which lights up the film. She is the star of the film. The lead actor Taaha Shah, despite having those killing looks, his performance fades away because of his flawed accent and at times looks unreal. Rhea's best friends - Jugs (Pushtie Shaktie) as the plump supporter induces laughs and Sonia also performs well in her part. Archana Puran Singh (Sonia's mother oops her mom-cum-friend), who loves mingling with youth, suits the role. Ali Zafar's cameo in the end is delightful like icing on cake. Rest of the cast - Karthikeyan, Timmy, Golu, Natasha also play their part well. Shenaz Treasurywala's cameo is seducing. Rhea's kid sister in the film is pretty good but her grandmother's part doesn't bring any laughter. On the contrary it comes as a speed-breaker in the speedy affair.